On August 2nd, the Jerusalem Web Professionals (JWP) hosted a lecture by appSTUDIO entitled, “Making Your Website Mobile in 2011.”  The lecture was rich in theory, strategy, and practical information for the designer and layman, alike.

The trends are clear: both current and potential donors are increasingly looking at the internet from their mobile devices.

• A recent report states that 25% of Americans say their doing most of the internet surfing on their mobile phones instead of a computer.
• Another poll shows that nearly 50% of mobile web users are unlikely to return to a website that they had trouble accessing from their phone & 57% are unlikely to recommend the site.

With the above in mind, at the event I interviewed some of the consultants there to hear the concerns of their nonprofit clients, as well as, the experts from appSTUDIO to learn the 5 questions every nonprofit should ask when considering a Mobile App:

1. What’s better for nonprofits: mobile site or App?
2. How should a nonprofit properly use an App?
3. How can a nonprofit receive donations through an App?
4. How much does developing an App cost?
5. What prep-work should a nonprofit do before approaching an App developer?

Problems viewing the embedded video? Click here to see it on YouTube.

Image courtesy of Little_Karen.